Makeup 101: Mascara

Did you know that a tube of Maybelline’s Great Lash Mascara is sold every 1.7 seconds somewhere in the world? I suppose its univeral..Us ladies LOVE great lashes.

The Collins English Dictionary defines mascara as “a cosmetic substance for darkening, coloring, and thickening the eyelashes, applied with a brush or rod.” As we all know mascara is used to darken, thicken, lengthen, and/or define eyelashes and all are made up of pigments, oils, waxes, and preservatives.

Did you know mascara can be documented in history as far back as 400 BC in ancient Egypt? They used a substance called Kohl (charcoal or soot, crocodile stool, honey, and water was added to keep the kohl from running) was applied to darken the eyes, eye brows and eye lashes and was believed to ward off evil spirits and protect the souls of men and women. Crazy, right? Us girls now adays just want luscious lashes!

As you know from a previous MMM: Self Life , mascara is the one cosmetic in our make up bag we MUST replace often, and be cautious of it’s ability to spread bacteria! It is also, in my opinion, one of THE most important items a gal can posses. Batting those lashes, and feeling confident in the enhancement of our eyes can make such a difference! There are days when all of us girls love to take a day off of our usual make up routine, but for me mascara and gloss are an obvious staple.

We all have our opinions on which wands, formulas and price points work best for us. Are more expensive products better? Does the wand REALLY make a difference? Do we want to lengthen, volumize or have water proof? Its all in our own preference..and us girls, we all need options! I’m going to list a couple of my personal faves..but I’d LOVE to hear any of your input as well! 🙂

My favorite (and obviously many others) go to drug store mascara:

I love that this wand is bendable and allows me to customize my preference for application. My reusable wands fit perfectly in the tube for on location work! I use the waterproof formula personally for my day to day looks and think its a great staple for a even better price. 🙂

The most popular of the higher priced Mascaras:

I do LOVE DiorShow. At $24.50 a tube, its a little more of an investment…but its obvious most people are very satisfied with this purchase. Years ago when I was employed by Sephora, this was one of our most popular products! It really does lenghten and volumize. LOVE 🙂

My most recent FAVE:

Urban Decay’s Curling Mascara is $20 a tube, but Ive been playing around with it lately..and have been pretty impressed. I actually have it on now, and feel a great bend to my lashes, and a great even coating! With some mascaras I feel my lashes get dried out, and this one actually has shea butter in its formula to keep lashes moisturized! Two thumbs up. 🙂

The mascara next on my “to try” list:

MACs Opulash..Ive heard awesome stuff about this product that MAC describes as “uperlative style & state-of-the-art science merge. A new formula in a more saturated intense black with extra-volumization, expansion & curl delivered dramatically with our most bodacious brush yet. Lasts 15 hours!” Sign me up! At $15 a tube I cant wait!

What are your faves? Who out there has experimented with colored mascaras?

To batting those pretty peepers,

xoxo

Makeup 101: Make up SHELF LIFE

Make up 101 continues with the most vital review – make up shelf life and when is the right time to dispose of old products.

All us ladies have a little stash of “just in case” make up. Colors we bought that we thought were fab, came home, HATED but think could work for some occasion. (Really?) That foundation that we discovered once we got home is hideously mismatched and no where near our shade, but think maybe we’ll get that tan sometime soon or are just plain out too lazy to return…and OF COURSE- Mascara that we swear has that last glob of lengthening and volume for our lashes (and even though we have 3 fresh tubes).. so we stash that destined lash clump in a drawer for a rainy day. These behaviors not only lead to clutter and hoarding space for our fresh new beauty finds, but more importantly leads to BACTERIA!

Here’s a run down of make up life’s timelines!

*This isnt pushing you to go out and purchase all new make up..however this is a precaution to save your face from bad, icky, dangerous situations! (These are estimations…I say better safe than sorry. Be cautious!)

Concealer: Up to 12 months

Powder: 2 years

Eyeshadow: Up to 3 years

Foundation: Water Based-12 months Oil Based-18 months

Mascara: 4 MONTHS. (This product is THE biggest breeding ground for bacteria. To prolong shelf life do not pump wand in and out, this exposes it to excess open air. NEVER SHARE THIS PRODUCT WITH ANYONE!)

Liners (eye and lip): 3 years. Sharpen regularly!

Lipstick: 1-4 years. Once its dried up-throw it out. Prolong the life by storing in the fridge. 🙂

Brushes: For personal use, wash every 2-3 months in a mild detergent.

Sponges: For person use, wash weekly and dispose of monthly.

I know it’s hard to part with beauty essentials we paid good money for, but gals..its worth the investment to keep our faces clean and protected.

Heres to staying FRESH,

xoxo